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Account-Based Marketing: What is ABM?
May 10, 2021On the digital era which we live in today, in which information abounds and there are new...
Artur Esteves
How to create more business opportunities with Inbound Marketing
February 11, 2020By adopting an Inbound Marketing strategy we are creating the necessary conditions to generate more...
5 reasons to include Inbound Marketing in your 2020 Marketing Plan
December 10, 20192020 is at the door and there will be plenty of changes and new trends arising in markets,...
5 Lead Scoring Best Practices
November 15, 2019What if there was a way to classify visitors to your website based on the interest they show...
6 Signs That Reveal It's Time to Bet on Lead Nurturing
November 5, 2019In an ideal world an online purchase would work as this: a user searches online for a product or...
Trouble prioritizing your leads? This article is for you!
October 6, 2019In this article you will find an enhanced version of Lead Scoring and disruptive ideas to optimize...
Checklist: Am I Ready for Predictive Lead Scoring?
October 1, 2019According do Forbes, Predictive Lead Scoring will be one of the major Marketing Trends in 2019, but...
Scientific Marketing? Yes, it's Inbound!
September 26, 2019The heart of scientific marketing lies in the data, from its collection and analysis, to its use...
How to Measure Digital Marketing Effectiveness
September 6, 2019Measuring digital marketing campaigns is one of those things that we marketers have to do, to...